Meeple and the Ideal Student Coffee Shop

Ever since a college roommate introduced me to the world of coffee addiction I have spent a good amount of my college and graduate student life studying in coffee shops. I have spent hundreds of dollars on beverages such as coffee over the years but only a small percentage of this has been to feed the addiction. Instead, I have always thought of it as a kind of tax, or perhaps a rental fee for the space I occupy in a coffee shop to talk with friends and most of all to study.

Reading Voltaire's Letters on England, Studying for My Oral Exams in a Coffee Shop, 2005Why not study at home? I do study at home as well, but there are a number of reasons why many of us spend hundreds of hours a year studying outside of our homes. Sometimes I have only a few hours between engagements and like to use the time for a reading session in a comfortable place. Sometimes I like the mix of background noises provided by the average coffee shop. Sometimes I want to get away from the potential distractions of the internet and the risk of napping on my bed or a couch. Sometimes I like being around other people. Sometimes my desk is a complete mess and I want a clean surface to work on without having to clean up my room. Why not study in a library? I very often too, especially when they allow me to bring in coffee or other beverage and especially when they are 24 hour libraries with coffee shops open until 3am. Sometimes though, there are no seats available in a nearby library. Sometimes they are closed. Sometimes I am not near a library.

Coffee shops, of course come in all different kinds. Sometimes they have rocky little round tables that are useless for putting anything on. Sometimes they have horrible light for studying. Sometimes their music is really annoying. Sometimes their coffee is way too expensive to become a frequent haunt. Sometimes they are too popular and can’t be guaranteed to have seating available just when I want them. Sometimes they close long before I am ready to go.

Sayaka and I once discussed what we thought would be the absolute ideal student coffee shop and how we might make it a profitable business. Here are some of the things we thought it should have: 1) largish stable tables with room for a computer and a book 2) bright but not obnoxiously bright lights suitable for reading 3) decent chairs not designed to make you leave quickly 4) strong wireless signal provided under three possible systems a: whenever you make a purchase of some minimum amount you get 1.5 hours of wireless or b: you get an unlimited usage of the wireless for a reasonable (that is to say, not the ridiculous prices they charge now) subscription rate c: have “free wireless happy” hours during those hours the cafe is not crowded to attract customers 5) sell healthy snacks/sandwiches 6) nap couches/seats such as those provided in various Japanese 24 manga lounges 7) printing and photocopy services 8) some computers for quick “shots” of internet for those who did not bring laptops 9) group study rooms

Japan and Korea seem to have the kinds of places that provide some but not all of these services. What the above looks like is something like a mutant combination of the Japanese/Korean coffee shop/manga cafe/PC lounge/karaoke rooms

The place which comes the closest I have ever seen to this kind of ideal coffee shop is right here in Seoul, Korea located near Exit 4 of Shinchon station:

Meeple – http://meeple.co.kr/

Meeple is a coffee shop and cafe but provides most of the things I listed above: 1) It is nicely lit 2) Offers array of drinks and foods with decent prices compared to nearby coffee shops (2800 coffee, compared to over 3000 for Starbucks, their delicious teas are more) 3) Has completely free and strong wireless connection with no stupid subscriptions 4) Two computers for free use 5) Printer/photocopy machine 6) Coffee shop lounge area 7) a kind of TV lounge with wide-screen TV 8) Plugs in the floor near all tables in the coffee shop and most interestingly: 9) Over a dozen study rooms which can be occupied free with a drink or food purchase. These study rooms contain 2, 6, or a dozen chairs, whiteboard, plugs, table, and a phone for room service (much like a karaoke room has).

I don’t know if they can survive the ruthless competition in the neighborhood. There are at least half a dozen coffee shop chain stores (including Starbucks and Caribu Coffee) located on the same block and they are located in the B2 basement instead of on the street-front but I think the concept is great and could well attract students from the nearby Yonsei, Sogang, Hongik, and Ehwa universities.

Some pictures:

Sayaka studying in Meeple study room

Smallest 2 person room

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Floor plugs

Printing services

Meeple

5 thoughts on “Meeple and the Ideal Student Coffee Shop”

  1. fascinating concept, but actually it looks like the front lobby of the teachers college library — needs more comfortable chairs, I think. Great concept tho. Should be a franchise.

  2. I like the concept, Konrad. I have always been curious how the cafe is so different across cultures. An excellent multi-cultural sociology topic for further study.
    The French cafe goer and their love for the “fresh air whilst smoking a cigarette and drinking cafe au lait”, the Italain Bistro charges you more for your coffee if you need to sit to drink it, etc…

  3. great post. to be truthful i am not sure i got it completely. but, wanted to chip in and leave a comment anyway. are you a freelance writer by trade?, because your writing is really good.

  4. HI,

    thanks alot for posting this entry. I’ve had the idea for quite some time and there are no such places where I can study as freely as i’d like here in South Africa. I’m currently doing research on the best way to go about opening such a facility in Pretoria where I live and study. The ideas you posted up shed some light on how best to conduct my feasibility report.

    thanks again.

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